W.E. B.E.S.T. PRIN project Contributions at the “Wine Diversification and Global Export” Conference in Batumi, Georgia

The University of Palermo and the University of Foggia recently participated in the “Wine Diversification and Global Export” conference, organized by Grigol Robakidze University and Michigan State University, College of Agriculture and Natural Resources, held on August 10, 2024, in Batumi, Georgia.

Ph.D., Dr. Nino Adamashvili, a research fellow from the University of Palermo, presented a study conducted under the W.E. B.E.S.T. PRIN project titled “Key Motivations and Drivers for Successful Blockchain Technology Adoption in the Wine Industry: Insights from Multiple Case Studies.” The work was co-authored with Ph.D. student Mirabella Claudio and full professor Antonino Galati, both from the University of Palermo.

Additionally, Maria Rosaria Maschio, a Ph.D. student at the University of Salento and the University of Foggia, remotely delivered a presentation on “Transforming Wine Industry Operations: Employee Perspectives on Blockchain Technology.” This research was co-authored with Ph.D., Dr. Nino Adamashvili from the University of Palermo, Professor Otar Zumburidze from the Georgian Technical University, and Professor Mariantonietta Fiore from the University of Foggia.

The conference also featured a wine tasting session showcasing Georgian and American wines, paired with ARIA’s local cheeses. By Associate Professor Nino Sachaleli from the Grigol Robakidze University, six distinct Georgian wines were presented from the LEPL Scientific-Research Center of Agriculture, which boasts 470 grapevine varieties, including rare species. From the American side, Shady Lane Cellars‘ wines were introduced by Andy Fles, Vineyard and Facilities Manager. The tasting was further enriched by the diverse selection of 100% natural cheeses from Aria farm, located in Samegrelo and known for its goat, cow, and buffalo dairy products. These artisanal cheeses, crafted through the collaboration of Georgian, Dutch, and Italian technologists were perfectly matched with the Georgian and American; red and white; semi-sweet, semi-dry, and dry wines, creating a memorable culinary experience.